There is a new SEO scare doing the rounds: SBERT is coming for your content. The narrative usually goes something like this: search engines use semantic models such as SBERT to understand content

An honest writer spends hours researching a topic, interviewing someone, digging through reports, trying to find an interesting angle, writing a draft, rewriting it, polishing the transitions, and finally getting the piece into shape. Then someone pastes the article into an AI detector, sees a number like “78% AI-generated,” and suddenly the entire discussion changes. Nobody talks about whether the article is insightful. Nobody asks whether the research is original. Nobody as